Dear MoveOn member,
I don't need to tell you that this election is a toss-up, that time is short, or that control of the Senate is at stake—and what a disaster it would be if Republicans took the majority.
You already know all this. After all, you're reading this email.
You might be thinking, "You're preaching to the choir."
You're right: You—as a MoveOn member reading this email—are among the most passionate progressives in the country. I'm not worried whether you'll turn out.
I'm worried about the millions of Obama Democrats who don't plan to vote on November 4—voters who elected the president in 2008 and 2012 but sat out in 2010, when the Tea Party swept into power. They may decide control of the Senate—and we need your help getting them to the polls.
If we can get these "drop-off" voters to the polls, we can win. In the key states that will determine control of the Senate, a few thousand votes—a few thousand people—will make the difference. Polls have been swinging back and forth in Iowa, Colorado, North Carolina, and other close races. In the end, it all comes down to turnout.
I can't reach all those Democratic voters with this email, nor convince them to come out and vote. But MoveOn members can mobilize them with our Voters Rising campaign.
And that's where you come in. This campaign is ambitious and effective—through a combination of technology and targeting, MoveOn members are making calls six times as effective as the calls we made in 2012. And we know that person-to-person contact is the only way to cut through the campaign noise and overcome the Republican Money Machine.
The program is in place. Now, we just need to make the calls. Will you join the all-hands-on-deck effort to get out the progressive vote? The best way to do it is together with other MoveOn members at a call party near you.
You know, there's a reason why preachers preach to the choir every week: Because it works.
So, yes, I'm preaching to the choir—for the same reasons preachers do: We want to hear that choir sing.
If you're ready, it's time to sing out!
When MoveOn members take action together, amazing things can happen—like saving America from a Republican takeover of the Senate.
Thanks for all you do.
–Matt, Ben O., Joan, Mark, and the rest of the team
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And this is what they up to.